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When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
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This article delves into how subtle storytelling is used to build a passionate community and sell merchandise.
+Environmental Storytelling
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Each different arena on the ladder is not just a visual reskin; it is a specific location within the game's fictional universe.
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A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.
+Small easter eggs are hidden in the corners of the maps.The world feels alive.It reflects your growing power and status within the realm.
+The Personalities of the Troops
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The way a heavy tank lumberingly swings its massive club tells you everything you need to know about its intelligence and power.
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These personality quirks make players fall in love with specific cards, leading them to buy physical plushies and t-shirts.
+Lore DeliveryImplementationUnit BiosThe short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's originEmotesProvide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops
+Building a Transmedia Empire
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By investing in lore and character design, developers transform a simple mobile app into a massive transmedia franchise.
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You might just discover a fascinating piece of the universe's history.
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+For more on [tower rush](https://gitea.quiztimes.nl/claricerees504/tower-rush2015/wiki/How-to-Build-a-Deck-in-Tower-Rush) take a look at our web page.
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